Managing Partners Paul Falke and Franz-Peter Falke share a little more about sock, tights and sportswear brand FALKE as it debuts its first flagship boutique in Hong Kong at ifc mall
Why was FALKE launched?
Having worked as a knitter in the cold winter months, roofer Franz Falke-Rohen founded his own knitting mill in 1895. His eldest son Franz Jr., a trained umbrella maker, took over the management of the small knitting mill and guided it successfully through the turmoil of the First World War to lay the foundation for the development of today's FALKE Group.
Tell us about the bestsellers in your collection.
For men, we offer the FALKE Airport sock - known for its elegant optics, perfect fit and unbeatable comfort. It is the ideal modern accessory for timeless and elegant business outfits. We offer the FALKE Airport in about 30 colours as a knee-high or short sock.
Women are always perfectly dressed with our FALKE Pure Matt series. From transparent 20 to opaque 100 denier, these tights are luxuriously soft and fully-fashioned from FALKE's finest gauge of yarn. Crafted for comfort and style, nobody can live without them.
Socks and stockings could be seen as quite unsexy - how do you create buzz around a typically overlooked category in the fashion industry?
Who said that? Socks and tights are the most stylish accessories for men and women you could ever imagine. They complete every outfit in a subtle, elegant way or can be used as fashion statements.
Materials are a key part of the FALKE story. Where and how do you source these premium materials and what unique technology is used in creating these fabrics?
We use all kind of yarns depending on style, season and specials. We are sourcing them in Europe, Australia, New Zealand and South America. Different techniques are used to create our innovative knitting products - but this is our secret.
Tell us one fun fact about the brand that not many people realise.
We take great pride that most of the European royals get married in white FALKE stay-ups!
How would you describe FALKE to someone who doesn't know the brand?
The FALKE Group is an international clothing and lifestyle company headquartered in the middle of Germany. For 123 years, the FALKE Group has been stood for fashionable clothing made of premium materials that are manufactured with the finest workmanship and a wealth of detail. Thanks to innovative ideas and backed by many decades of experience, FALKE manufactures socks and clothing in superior quality and contemporary design.