Drunk Elephant

Don't be fooled by the simple and clean formulations espoused by this highly popular skincare brand, which has quite a handful of cult-favourite products based on the key ingredient of Marula oil. The T.L.C. Sukari Babyfacial 25% AHA + 2% BHA Mask is a fantastic resurfacing mask, while the Virgin Marula Antioxidant Face Oil and C-Firma™ Vitamin C Day Serum are also bestsellers.

Huda Beauty

Huda Kattan was a beauty blogger before she launched her eponymous make-up line, and she really knows her stuff. Her eye palettes are extremely popular, whether it's Desert Dusk or Rose Gold Remastered, and the #FauxFilter foundation and Liquid Matte lipsticks are known for their flawless staying power and comfortable wear.

tarte Cosmetics

Cruelty-free skincare and cosmetics line tarte is known for its “high performance natural” products that won't damage the earth or your complexion. If you pick one product from this line, let it be the social-media favourite Shape Tape concealer, which is lauded the world over for its smooth texture and amazing coverage. The Amazonian Clay 12-Hour Blush is also worth checking out.

Farsali

What a great idea – skincare that's designed to enhance your make-up. Founder Sal Ali created this for his wife's beauty needs, with two key products that have attained extreme viral popularity: the dry oil Rose Gold Elixir that's a great pre-make-up primer for a dewy skin finish, and the Unicorn Essence, a water-based serum that also works as a smoothing primer, eyeshadow primer or liquid highlighter.

Sunday Riley

Who says clean beauty can't be high tech? Sunday Riley proves that natural products can contain some pretty sophisticated innovations, with high-performance products that truly transform the appearance and texture of your complexion. We love the Good Genes All-In-One Lactic Acid Treatment, and facial oils such as the glow-enhancing C.E.O Glow Vitamin C + Turmeric Face Oil and the Luna Retinol Sleeping Night Oil.