Rue Madame

Rue Madame is a concept created in 2010 by Ariane Zagury in collaboration with Patricia and Nathalie Samson who have distinguished careers in the international fashion world from owning well-established concept stores in Paris to advising some of the most famous French brands. An ex-investment banker, Ariane Zagury was brought up in a family of textiles’ retailers in France, developing a taste for fabrics and fashion from a young age. When she moved to Hong Kong in August 2008, she was amazed by Hong Kong women’s fashion sense and style but disappointed by the existing concept stores’ uniform look and the lack of fashionable, feminine and wearable designer’s brands on offer.