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Italian Brunello Cucinelli is an unusual player in the frenzied world of fashion. He founded his company in 1978 to produce women’s cashmere sweaters but soon transformed the cashmere knitwear industry with his innovative, boldly colored sweaters and caught the attention of a whole new generation of luxury consumers. Cucinelli focused on providing light, two-ply cashmere sweaters that, unlike the more common heavyweight cashmere knits, were light enough to be worn in the office and at home. He has since has since diversified into men's sweaters as well. Cucinelli works in a 14th-century medieval castle in the rural hamlet of Solomeo, his hometown, near Perugia and uses only the finest raw materials to create his much sought-after sweaters. To this day, he continues to surprise with luxurious, whimsical designs that stay true to his trademark sartorial craftsmanship.